What is a responsive website?

Following the release of the first smartphone in 2007, the website industry hit a small wall.
Websites were not built to be viewed on mobile devices and all of them required a pinch and zoom use that was not only frustrating to users, but cost businesses money as the users simply gave up on their purchases.
Then, responsive website design came into play meaning people have increasingly moved away from traditional browsing habits.
By late 2013, mobile internet users had over taken previous browsing habits such as desktop PC’s and laptops. In this day and age, we can access the internet from anywhere, at any time, with high speed connections, instantly.

Why do you need a responsive website?

User Experience

A responsive website delivers the best possible user experience on any device for your viewer base. This completely eliminates the need to have a separate mobile version of your website built.


Responsive websites are optimised in such a way that it loads faster on mobile devices than on standard websites.

Cross compatible

Easy to maintain, change and streamline for all devices.

SEO Friendly

Improve search engine rankings, ranking responsive websites above competitors with non-responsive websites.

In a nutshell, responsive website design consists of a mixture of flexible grids, layouts and images to ensure that the end users (your customers) experience is flawless on all devices.

Why Us?

Our responsive websites do not incur any further charges! Our main priority is to help our customers as much as possible and with that in mind, all websites that we produce, here at Zero Down also include the following features:

Lazy Loading - This ensures that mobile devices ignore any elements that are not required until they are called upon i.e, only displaying aspects of the website when the users scrolls down to them – this increases the loading speed of the responsive website.

Image Adaption - To ensure your responsive website loads as fast as possible, we have added a script that creates optimised images based on file size and dimensions.

Responsive Menu - To overcome spacing issues on smaller devices such as mobiles, the main menu is replaced with an icon commonly known as the burger (due to its appearance). Once the icon is clicked it will then display a ‘Drop down menu’

High Speeds - The majority of devices have a very minimal delay when performing a touch request making the website feel a little sluggish. We have added features to virtually remove the delay and make the touch process very smooth.

Touch Slide - To improve the interactivity for your users we have added a swipe feature to enable animated banners to be swiped across.